So, use the brief to present yourself, not only to tell people what you want to achieve but what you do, how you do it and why. That way, your agency can help you to get to that point. You are the one who holds the keys. Every business is specific, even when we talk about the same industry or the same type of products. Remember, it all starts with you. Use that thing that differs you from others and find the right people to help you present yourself and your unique brand. And remember — it all started with a good brief.
We are an. Brief is a way of telling people what you want, and if you tell it right, you will get the results you hope for. It is the foundation for your business development and good relationship with your collaborators. The purpose of a brief The main purpose of a brief in a client — digital agency relationship, is to give as much information as you have.
Know what you want to say It all starts with your goals. Be specific If your brief is specific, it is more likely that the outcome is going to be to the point. You need to know what your unique selling point is You are the one who holds the keys. Ask for feedback Okay, you made it, you created a brief. Related Posts. In one or two paragraphs, define why you are writing the brief and express the urgency and importance of the topic to your audience.
A good introduction should contain all of the relevant information for your argument. Describe the key questions of your analysis and your conclusions. The goal is to leave your readers with a clear sense of what your research is about while enticing them to continue reading. This is one of the most important sections of the brief because it explains the reasoning behind your policy recommendations. In effect, this section describes the problem that your policy recommendations intend to solve.
Provide a summary of the facts to describe the issues, contexts, and research methods. Focus on two main elements: the research approach and the research results. Present the results in a way that lends them to your analysis and argument, but do not interpret them yet.
By the end of this section, the reader should have a firm understanding of the research and be primed for your argument. The goal is to take them on a journey that ends with them seeing the facts from your perspective. The author favours simple language and a straightforward overview of the numbers instead of using jargon or complex statistics.
The research results are discussed in the following section, an effective choice for research that requires a good deal of data analysis to contextualize the findings. This section should interpret the data in a way that is accessible and clearly connected to your policy advice. Express ideas using active language and strong assertions. The goal is to be convincing, but ensure that your analysis is balanced and defensible.
Explain the findings and limitations of the research clearly and comprehensively. For example, if the original hypothesis was abandoned, explain why. Each research finding is presented independently and with clear headings. Even if a reader only skims the document, the headings provide a general understanding of the research findings. The graphics in this section quickly convey information from the research findings and they help to visually break up the text on the page.
This final section of the policy brief should detail the actions recommended by the research findings. Draw the link for your readers between the research findings and your recommendations. Use persuasive language to present your recommendations, but ensure that all arguments are rooted firmly and clearly in evidence produced by the research.
You want your readers to be completely convinced that yours is the best advice. Examine the implications and the recommendations produced by the research. Implications are the effects that the research could have in the future.
They are a soft but persuasive approach to describe the potential consequences of particular policies. This is a good opportunity to provide an overview of policy alternatives by presenting your reader with the full range of policy options. Follow up the implications with your recommendations.
Beyond being descriptive, your recommendations should act as a call to action by stating precise, relevant, credible, and feasible next steps. It may strengthen your argument to demonstrate why other policies are not as effective as your recommendations. Each recommendation has its own section and heading to make them easy to identify and understand. A policy brief should be convincing and interesting to read. The design and presentation of your brief are important considerations and can help keep the reader engaged.
Use compelling titles and headings, sidebars featuring interesting details, bulleted lists to summarize your points, and graphics such as charts and images. A title should act as a reference point for readers and entice them to read the brief. The best titles contain relevant information without being too long or cumbersome. An effective sidebar should be short, descriptive, engaging, and action-oriented. The goal is to add extra detail and depth to help the reader understand and engage with the topic.
Sidebars also visually break up the brief and make the document easier to read. Sidebars, like all other content in the policy brief, should advance the main argument. Lists are an effective and visually interesting way to simplify dense content. Lists should be no longer than five to seven bullet points if lists are too short they may seem pointless, if they are too long they may be daunting. Each bullet point should express complete thoughts avoid using bullet points that are only one or two words in length.
Visuals are easily one of the best ways to make policy briefs more interesting for readers. Choose effective visuals for the type of information you would like to communicate. For example, pie charts and bar graphs are preferable to data tables to illustrate findings. Include captions for photos and other visuals that explain the content to the reader.
Every visual should serve a purpose and help to illustrate your argument. Once the policy brief has been drafted, reflect once again on its purpose, audience, content, and structure. Will your brief help to achieve your goals?
Test it by trying to explain it in a twenty-second elevator pitch and assessing what information stands out. Revise the brief to make it as user-friendly as possible by removing jargon and statistics that make it less approachable. Ask a colleague with no prior knowledge of the issue to read the brief and provide feedback. What points do they draw from it, and do they match your intentions?
Some are extensive and complex, others relatively simple. While some briefings provide concrete content, stylistic, and technical specifications containing points such as media to be integrated or sources to be referenced, others rely on only a few key points. However, all briefings have some essential points in common, e.
The table below lists and briefly explains all possible components of an editor briefing with optional points in parentheses. Make it clear what kind of text you expect. The type of text advises on the structure and tone and conveys the intention behind the text. The goal of the text is particularly important. An advertising text differs substantially from a neutral advisory article, for example.
The text topic determines what should be covered in terms of content. This section should be as precise as possible. Good SEO means researching the most important keywords for the topic. These give the author the requisite focus of the text. Keywords should ideally be sorted by importance.
Many websites prefer to accompany their articles with photos, videos, etc. As a client, you can explicitly request this. Many clients specify the structure of the article to include headings and text elements such as tables and text boxes. Conclude with a comparative overview in tabular form. Then write a chronological report about the game, highlighting individual players. Finish off with the game statistics at the end of the text.
The intended audience group is instructive for the tonality and technical depth of the article. Some websites even divide articles according to the level of expertise required to understand the text. In other words, you should specify if the text is to be written for laymen or experts. Should the reader be addressed directly? This is an essential criterion informing the tonality of the text. The word length of the article depends on the structure of the webpage or the contract between client and writer for example, if payment is per word.
Specifying a specific word target for each section of the article is also an option. The target audience also informs how long the article should be laypersons are usually less interested in extensive texts than experts. However, the topic is the most significant factor, as it has the greatest bearing on how much explanation is necessary to carry out the assignment. First place can be described with up to words. In SEO, internal links are recommended.
You can specify an article suitable for linking in the briefing. If your preliminary research leads you sources that might be valuable to the writer as a starting point or that reflects your expectations in terms of content, you can include them in the editor briefing.
You can also direct the writer to review a certain source for background. The article may require a deadline depending on the timeframe for publishing or other contractual details. Carefully consider which of the following points are important for your brief. If you omit important points, this can impact the end product, whereas overloading the briefing can intimidate or discourage the writer.
Find the right balance! Note the following:. The following template is useful for concentrating on the essential information for your commissioned text and will help you in writing the briefing in the form of bullet points. Take the following order as an example. The writer should write an article comparing the best dating apps.
We think that one screenshot of each app offers the reader added value and in our research, we found that gender ratio and pricing models are very important in dating apps, so we want to highlight this information. The following editor briefing has been made according to these specs using the above template:. Content : Compare the best dating apps and present them one by one in countdown form, sorted by quality.
It is up to you to select the top Please refer to the following points in the individual apps: price model, gender ratio, method, match making, and personal profile. Please also briefly specify the compatible operating systems for each app and whether there is a desktop or web app. You are also welcome to address regional differences for example, certain apps seem to be more popular in some cities than others. Please summarize with a table showing the comparison criteria at the end of the article.
Style : Casual and conversational. Addressing the reader is ok. Copywriter briefings are commonly written in bullet point lists like these; however, briefings in continuous text are still quite popular. The advantage of these is that they feel more personal than just a list of important points. Depending on the number of specifications, a continuous text also makes more sense, e. Please create an article on the topic of dating apps, presenting the 10 best dating apps in a top 10 countdown ending with first place.
The selection and evaluation of the apps is up to you. The overriding question is: What is the best dating app? The question of cost is paramount to many readers. Are the apps still effective if you don't want to spend money? How expensive are the paid versions? In addition, there are often regional differences, as some apps are more popular in certain cities than in others — please address this.
It would also be nice if you could describe the three main features with screenshots. Dating apps often differ in their user experience depending on gender — you are welcome to discuss this. Because our target audience is mainly young people under 30 years of age, the tone should be appropriately relaxed. You are welcome to address the reader and assume that he or she is single. At the end of the article, please summarize with a table in which you can quickly compare the cost of each app. We need the article by April It should be about 3, words.
We hope you find all the information you need for a successful article. A good editor briefing saves both the writer and the client frustrating and time-consuming rewriting. As a rule, once a certain briefing structure is established, you only have to change individual points for each article.
The perfect copywriter briefing is the result of good communication between the commissioner and the agency. Anyone can become an author online by starting a blog to publicize ideas and thoughts. But for many, a blog is much more than simply an online diary: if you want to mix it with the industry professionals and become a successful blogger, there are certain guidelines to be aware of.
Keep your opinions out. Keep it strictly factual. You may, however, choose to discuss the pros and cons of various proposed or current actions, highlighting the strengths and weaknesses of each. Part 3 of Make it relevant.
For example, you might say something like: "Bullying related incidents are leading parents to consider private school options. They are linked to lower test scores and graduation rates, making our schools appear less effective in the eyes of the community.
They reduce our district's opportunities to supplement funding with federal and private grants. Propose a solution. Many briefing papers will provide a proposed solution to the issue that has been described, linking the issue to a policy change aimed at improving the situation.
Some briefing papers will outline the proposed solution s in a section labeled "recommendations," but some writers prefer "next steps," believing this has a softer feel that is less presumptuous or aggressive. This can be a place for you to express your view as to what should be done. It should be noted, however, that you do not have to endorse a particular solution. You can also just lay out some options with their pros and cons, and simply urge the reader to consider these choices and take action of some kind to address the issue.
You don't necessarily specify which action would be most appropriate. Use the facts to back your argument. Your proposals in this final section should flow logically from the information presented in previous sections. Use the facts you have laid out to show why the solution you are proposing is a good one.
Here, it will make sense to suggest such a program, and perhaps point to their effectiveness at other schools. If prevention programs haven't already come up, a solution like this may feel like it came out of nowhere. Part 4 of Cut it down. A briefing paper should only be about two pages. If, after you are done, the paper is longer than this, your first pass through for editing purposes should look for places to cut it down. By the same token, make sure there aren't key pieces of information missing that are necessary to make your argument clear and convincing.
You may need to swap out one piece of information for another. Try to put yourself in the shoes of a politician or bureaucrat as you edit. Think about how many pieces of information these individuals receive every day. Don't contribute to the problem. Be part of the solution by providing the information necessary to make a decision--no more, no less.
Remove technical language. As you edit, keep an eye out for technical language or jargon that could make your paper less accessible. Even if you sought to avoid this in writing the paper, it's possible that some challenging language made its way into the document. Especially if you are an expert on a topic you are writing about, it's easy to forget, at least momentarily, that language that is every day for you may be difficult for others to understand.
Policy makers usually can't be experts on every topic they have to make decisions about. Make sure the structure is logical. Ensure that the key facts you have included flow logically from the issue, as you have summarized it. Be doubly certain that any solutions you propose address those key considerations as well. Carefully proofread. After dealing with the length and flow of the paper, give it one more careful look to ensure that it is free of all errors.
You may be doing more harm than good by submitting such a paper, as it may discredit your perspective. Support wikiHow and unlock all samples. Sample Flu Outbreak Briefing. Sample Dress Code Briefing. Include your email address to get a message when this question is answered. By using this service, some information may be shared with YouTube.
Keep in mind that while your paper may be addressed to a certain person, others may read it also--staffers, colleagues, and even the media. This is a good reason to keep your writing as accessible as possible, even if your intended reader has some knowledge of the topic.
Helpful 1 Not Helpful 0. Review briefing papers written by prominent leaders and accomplished professors to learn from their persuasive approaches. Helpful 0 Not Helpful 0. Related wikiHows How to. How to. More References About This Article. Co-authored by:. Co-authors: Updated: April 28, Categories: Official Writing. Article Summary X To write a briefing paper, start with an opening section entitled "Purpose" that summarizes the issue.
Your article was very helpful on how to write a briefing paper. Beth Villarreal May 22, This article provided step-by-step instructions with examples that were very helpful. Rated this article:. Cyn G. Mar 15, The pointers that were suggested were also very helpful. Alexandru Ilia Dec 27, Share yours! More success stories Hide success stories.