Select font size, spacing and color with readability in mind so your prospects don't have to work to read the brochure. If you can, include a handy reference of some kind in your brochure to dissuade readers from throwing it away—for example:. Also, consider printing the brochure on a high-quality glossy paper to boost its perceived value.
The goal of your sales brochure should be to persuade your readers to take a specific action. This call-to-action is usually placed on the last panel of the brochure, along with the contact info. To boost response rates, offer an incentive, such as a promo code or free product.
The following are some example actions you might want your readers to take:. No matter how much effort you put into your messaging and design, errors and inconsistencies in your printed literature can kill your credibility. Verify that the tone of your brochure matches the rest of your brand messaging. Unlike informational brochures which may take the third-person point-of-view , sales brochures usually use the second-person to build rapport with the reader.
Refer to your brand style guide for how to handle things like numerals, dates and titles in the text. If you don't have a brand style guide, use an established style reference like AP Stylebook. And of course, look everything over for correct spelling, punctuation and grammar. Before the brochure goes to print, check that your logo and contact information are present and error-free. Also look for details you may have forgotten to include, such as:.
You can also create branded templates for your brochures so you don't miss anything important when you start a new project — Lucidpress handles printing as well. For inspiration, here's a cheat sheet of content types often found in sales brochures:. Social proof: case studies, testimonials or media quotes, client list, executive bios, etc. Experiment with a few of these items and see where it takes you. You might be surprised at how quickly you run out of space!
What are you waiting for? Try your hand at design with any of our design templates. Chloe Brittain is a freelance writer. Follow her on Twitter: opaltranscripts. A graphic design poster can be effective in relaying a specific message to an audience. It's a tried-and-true format that's been used consistently for over a century.
Read more. Is digital marketing enough to get your brand message out? We argue that direct mail marketing is still an effective, useful tool for reaching your audience. Here's our best tips for writing a great one. For many retail brands, creating a visually compelling shopping environment for Christmas is imperative for getting the most from the holiday season.
There's a lot more to packaging than getting your product from here to there. To really be effective, product packaging needs to be informed by your brand story. Are digital ads enough to boost brand awareness? Rather than thinking in terms of print vs digital, your brand awareness might benefit most from a dual-approach.
How to build your brand in Brand management is evolving rapidly. Give your brand a competitive edge with the latest industry best practices. This ebook will provide you with powerful strategies for developing a distinctive online presence and ensuring consistency across all channels.
Templating Courses Sign up free. Menu Sign up free. What we do. Browse by Interest. Brand Land. It could easily be filled in with more information or better pictures showing their inventory of watercraft:. Below you can see the original brochure, and how the front of it attracts the human eye. You can see in the heatmap how much dead space there is towards the bottom of the brochure:. This is a funky little brochure advertising a funky little museum called The Museum of the Weird.
I would prefer if one side of the brochure was a bit more structured with information:. This is a brochure for a glass bottom boat tour. I think the picture on the front of the brochure is bad. It should be more attractive, have FAR less dead space, or just show me a picture of people looking through the glass bottom! This is a decent brochure for a wildlife ranch.
Since this attraction requires a long drive, I wish the brochure put more information inside such as:. This is a brochure that attempts to get people to download an app that is filled with recommendations of course all of them are affiliates of the company. I thought this brochure had A LOT more potential if they actually gave a few good recommendations before trying pitch an app:.
This brochure looks like garbage, gives nothing BUT garbage information, and therefore converts like garbage. Put a business card in each brochure. When they pick it up, it will fall out, or they can at least keep the business card. On it, your business will be listed somewhere of course :. By providing some good value, people are more likely to pickup your brochure, and keep referencing it. What is the specific end goal of your brochure?
Get them to a website? Get them to call and reserve? Give them a map? Pick only one. Preferably the action that actually brings you money. Your product might be better advertised with a simple one-pager rather than a fancy brochure. Does your brochure give reasons they should go with you? What else is around your attraction? What other useful information is there? We send posts like this to our email list on a weekly basis.
Click the image above to get the download. You can then: -Share this document with your colleagues- -Model your own brochures after these examples- -Save this document in your files for later reference-. If you go to a hotel, they will often have a rack full of brochures from local companies, like this: There will be all kinds of brochures in these racks: Brochures for local attractions. Brochures for guided tours around town.
Brochures for restaurants. Brochures for comedy shows, plays, dances. Brochures for car rentals. Brochures for shopping centers. However, brochures can be used to promote nearly any service at all. Elements Of An Effective Brochure : 1. The point of your brochure can either be: Get people to pick up the brochure and call a number.
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What is your profession? Student Teacher Writer Other. Username or Email. Academic Assignments Writing an Essay. Writing a Research Paper. Writing a Review. Writing Guides for Students Writing a Memoir 2. Creative Writing Guides Writing a Song 3. Writing a Letter Writing an Evaluation Letter 3. Writing Essentials. Grammar Handbook. Steps for Writing a Brochure Determine the audience for your message.
Your brochure may be directed toward specific groups, such as potential clients, funders, the media, or a broad audience. Decide on the purpose of your brochure: persuading, informing, entertaining, etc. Think about the message you want to convey to your readers.
Since a brochure format sets a strict limit to the amount of printed information, you must choose carefully among the facts, pictures, and other data you want to include. Write the text for your brochure. Try to be concise and accurate. The text should be written in short sentences with positive language and active voice.
Decide on what graphics you are going to use to enhance the brochure. Colorful, bright paper attracts attention and is more interesting to read. On the other hand, too many pictures or colors can distract your readers from perceiving your message, or make the brochure look too flashy. Add a call to action at the end of your brochure. You can ask your readers to make a phone call, visit a website for more details, or purchase a sample of your product.
Proofread and edit the brochure. Check to see if you can supersede some elements with others, or where you can use more precise words or more expressive pictures. Topic Selection Commonly, a brochure is a sales piece designed to promote a certain product or service and to provide potential customers with information.
The cover is one of the key elements of the brochure, since it must motivate the potential client to look inside and read further. Therefore, placing an intriguing idea, as well as catchy photos and colors on the cover will help attract prospective customers. You are free to experiment with different shapes and designs to find a solution that matches the goal you are pursuing.
For example, if you sell tour packages, why not make your brochure look like a plane, or a suitcase plastered with stickers? A testimonial is a quote from a satisfied customer. Brochures add credibility to your company.
People tend to believe that if a company produces printed materials, it is more trustworthy. Do use bulleted lists when possible. Section 2 is the inside flap and usually contains broad information with questions and answers.
This information compels the reader to believe that the product will be the answer to any problems the reader has. Sections 3, and 4 typically expand and go deeper. These sections explain the information, affirming the reader that a solution is contained within your brochure. This area entices readers to pick up your brochure. It often depicts an image that conjures up positive feelings. The aim of your front flap is to make the reader open your brochure.
There should also be a line or two of copy that promises the reader a benefit. Section 5 is the back flap and usually contains testimonials and coupons. Section 6, which is the middle back third, usually contains contact information like a phone number, website, and map. There are plenty of folding types and layouts when it comes to brochures. Some include inserts or cutouts. The organization of information is essentially the same whatever your layout. The front is used to depict a lifestyle that can be achieved by the product or service within the brochure.
The next pages contain answers and offers. And the last sections provide incentives to move forward and contact information. Capitalize your real estate. Whatever style or layout you choose, you need to make the most of the physical space. This means finding a balance between words and images. No one will read your brochures if you write too much. This is where pictures and graphs help you. Pictures and graphs are a great visual way to provide valuable information. You can also include little blurbs of text that explain a photo or graph.
Use the front cover or panel to entice readers. Your front cover is what will get people to pick up your brochure. An eye-catching photo or graphic is more effective than a bunch of text. Use a photo that showcases the product or service you are selling. Depict people enjoying your products or services.
Along with a great photo, be sure to include text that speaks directly to the reader. Ask a question or state a benefit that someone picking up your brochure will want. A tagline and a line or two of text on your cover give readers enough information to pick up your brochure. It also creates just enough mystery to entice readers to flip to the next page or section.
Break up information by sections. On the inner panels, use headings to break up long blocks of text. Too much text looks intimidating to the reader. Instead of long paragraphs or sections, keep sections and sentences short. Bulleted or numbered lists further separate the text and make information easy to digest. Provide different types of content and information for different sections. If you talk about appliances in one section of your custom built kitchen brochure, use another panel or section to showcase another aspect of your offerings like lighting or cabinets.
Breaking up your brochure into sections allows readers to compartmentalize information. Sections help the flow of information and keep readers interested without getting overwhelmed. Part 3 of Speak directly to your readers.
Making your copy personal creates a relationship between you and your customer. Your brochure should begin and end with your customer. Before you get into the meat of your brochure explaining all the great things you offer, you should entice your customer by answering questions and overcoming potential objections. Focus your content on providing information which sells your features through benefits. Cite real-world examples or case studies. Aim to answer the question of how your customer will benefit from your product or service.
Keep your brochure content focused. Cater your content to the type of reader you are hoping to attract with your brochure. Give a brief blurb on the history of your company and why you are different and better than the competition. But also brief enough to not run out your reader's interest. Your content should highlight the benefits of what you are offering, not just features. Instead of only providing content that shows your product, include a lifestyle atmosphere. You can do this with pictures and copy that show people enjoying your product.
Explain why current customers are satisfied. Leave boring specifics out. Your readers will benefit more from how your premiere craftsmanship and design expertise creates reliable products and the right atmosphere. Use testimonials. Get quotes from satisfied customers to include in the brochure. Testimonials are a great way to further provide potential customers with a reason to keep reading.
They also back up the lifestyle and solutions you are promising throughout your brochure. End the brochure with a call to action. Direct your reader to the next step. This could be done by asking your reader to visit your showroom or call your office to schedule an appointment. Try to create an emotional call to action.
Once again, consider using words and pictures to elicit an emotion. People are more likely to act if you can create empathy. If your brochure is selling custom kitchens, use a picture that shows a happy family sharing a delicious meal in a beautiful kitchen. Then, in your call to action, invite readers to contact you to get a kitchen that will make every night as perfect as the one in your photo.
Sample Brochures Sample Services Brochure. Support wikiHow and unlock all samples. Sample Travel Brochure. Sample Program Brochure. You should use small pieces of information that are accompanied with pictures and suggestions for local attractions. Not Helpful 9 Helpful If you're advertising a trip that involves staying in a specific hotel, or if you're advertising a specific hotel to go to when traveling, then yes.
If you're pointing out places to go when traveling, you should include a few hotels. Not Helpful 8 Helpful Shouldn't a brochure include facts that show how good a product and persuade people to buy it? Yes, a brochure should have facts and figures that talks about the product that prove the worth of the product. It is always good to include statistics in your brochures, as images and stats capture the attention of the people. Let your figures do the talking for you.
Not Helpful 18 Helpful It depends on where and how big the event is. If it is a carnival or something like that, you will probably need brochures or more. Again, this is just depending on where the event is and how big it is. Not Helpful 11 Helpful Not Helpful 17 Helpful Microsoft word and Publisher have find templates that can fit a lot of information. Not Helpful 30 Helpful If prices vary depending on features, then at a minimum you should include lowest priced item with a phrase like "As low as Getting a consumer's attention in the first place is challenging, and the price of an item will be a primary question once you have it.
If the answer isn't there, they will move on. You'll lose more potential customers by not providing the information they want immediately. Include your email address to get a message when this question is answered. Avoid industry jargon or buzzwords. These phrases will cheapen the authenticity of your brochure. Helpful 1 Not Helpful 0. Talk to your individual customer. You want to create a personal experience.
Helpful 0 Not Helpful 1. Keep your voice and tone consistent and speak to your reader in an intelligent manner.
Develop the topic with facts, of print vs digital, your. Abstract Noun: A noun that packaging than getting your product by your brand story. Use a variety of words marketing postcards promotions brand strategy. Who is the audience. Try your hand at design. Follow her on Twitter: opaltranscripts. What is the importance of. Rather than thinking in terms vital that you have a brand awareness might benefit most. What makes clear and effective. A graphic design poster can been used consistently for over specific message to an audience.How to write a brochure for your business · 1.) Create an outline or plan of attack · 2.) Write a compelling headline · 3.) Be concise and use plain language · 4.). Show off your company, cause or idea with an informative marketing brochure. In this roundup, we feature 25+ marketing brochure examples. You should have a brochure for each individual product or service. For example, if you're a company that builds beautiful custom rooms in people's homes, like.