Look no further. I was very intrigued with the three audience profiles on the front page and excited to see where they led. The 1 goal of audience segmentation is to create a targeted experience for each segment. As a general rule, less is more, and you rarely want to give visitors more than purchase options. At 16 options, all of which have to be customized anyway, this is just a crazy amount of overkill. I actually came across this next example from Kayla Hollatz while checking my searching rankings.
I had thought my top 10 list was already finalized at this point LOL , but her site was so great, I had to change my list to include it, which started the whole snowball of changing and adding and changing and adding… thanks a lot Kayla! This site has a lot going for it. The design is very unique. It has an elegant but playful aesthetic. And it offers a pleasant user experience.
Most importantly, both the design and copy take the reader through an intentional narrative journey. From a copy standpoint, Kayla goes all-in on personality. While she may not explicitly zero in on a niche, her messaging does it for her and is going to attract the types of clients who really resonate with personality and want to craft a personable narrative for their business.
Kayla also does a fantastic job of breaking down every angle of the benefits of working with her and includes the data to back up her claims. Furthermore, utilizing a quiz as her lead magnet serves to noticeably differentiate her and offer something outside of the box to potential clients. This site was created by Kayla and her brother Zach Hollatz. She is the copywriter and he is the designer and developer, and they are now collaborating to deliver similarly epic sites for their clients, which I think is super cool.
Spreading these throughout the site would be the icing on the cake to finalize the fantastic copy and design. Moving past branding, Nandini hits all the key points on her service pages. Her copy is niche targeted and extremely benefits focused. Nandini might have put this site together herself like I did for my website or had a designer do it at a fairly reasonable cost.
In fact, the rest of the websites on this list are all created using WordPress themes or similar website builders. Again, this is very low priority, but while the homepage spacing is perfect, the sections feel a bit cramped in certain spots on the services pages.
Evening those out would complete the look. Is she a speaker who also offers consulting and occasionally writing? Is she a consultant who offers writing and occasionally speaks? Maybe I just need to wait until I can hire a designer. This website is both an incredible example of highly specialized niche focus and the perfect template for a new copywriter looking to build their first site.
The design is simple and clean, and you would have no trouble creating a similar looking site using WordPress or other popular platforms. The copy is conversational and straight to the point and tells potential clients exactly what they need to know.
A lot of new copywriters wait forever to set up their websites because they think it has to be complicated. They think they need a custom design. They think they need to rewrite the book on copywriting. They think they need to be all things to all people. Find a simple theme you like. Get a good quality, professional photo of yourself if possible. And then tell your prospective clients exactly what you have to offer them. While the overall design is very clean and pleasant, the typography could use some work.
The easiest way to improve these areas would be to break up the spacing, either through editing the stylesheet or simply adding additional spaces between sections, headings, etc. The other thing I would recommend is creating a lead magnet that really serves to establish her unique experience in the B2B food industry. Next on our list is this delightfully minimalist example from copywriter Kaleigh Moore. Testimonials are also used well throughout the entire site.
They are visually appealing and most importantly, content relevant. She has 6 total pages. None are unnecessary. None are too long. All are easily accessible. Emulate this! I think there are a few things Kaleigh could do to improve the way this site feeds leads to her business:. Kaleigh offers this really great albeit brief pitch for her copywriting services on the homepage and then… invites people to sign up for her newsletter… without any invitation or call to action to actually hire her!
They are looking to hire someone immediately. Next on the list is this stellar example from the always stellar Aaron Orendorff :. Aaron is a force of nature, and his site does a great job of giving us a small glimpse into the maelstrom that is his writing services. Instead, he purposely differentiates himself with grandiose claims, because:. Aaron and his website, as well as the next two websites on this list, are perfect examples of writers who have gotten to the point in their careers where they can begin to break the rules a bit.
This is ultimately what you should be aiming for in your writing career:. I know firsthand that Aaron has some really crazy data he can share about his blogging performance. Some of it is mentioned and alluded to in the testimonials, but if he wanted to, he could display some pretty impressive numbers next to each service listed, and I think doing so would further improve the page. Next on the list is this charmingly creative example from Crystal Dunn. Doing a pseudo definition is just absolutely brilliant!
But even beyond that, Crystal uses this to offer an incredibly personal introduction to who she is and what she brings to the table. Moving past the value proposition, we see a cleanly presented visual portfolio with images that capture the the mood and focus of the campaigns, and subtext clearly displaying the massive brands Crystal has worked for. What I love about this site is that it shows us how to really push the boundary on creativity without sacrificing a bit of functionality or persuasion.
For example, a resume might be THE path to getting gigs in her niche, whereas it is virtually meaningless in mine. The only concrete recommendation I can make would be to go in one of two directions with her content:. Right now, I feel like the blog is just a bit disjointed from the rest of the site. I think that either building it out as a full-on content marketing effort or bringing a lesser amount of content more in alignment with her services would be more beneficial to her business.
Next on our list is this super fun example from Brittany Berger. You know that Brittany and her brand are unique from the moment you land on the page. What I love about this is that she has turned a simple service — content repurposing — into a really surprising headline. Please keep in mind that all your text, including the write-up beneath the citation, must be indented so that the author's last name is the only text that is flush left.
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